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DBS/POSB Debit Cards


The goal of this campaign was to drive “online spend” during the Covid-19 period and leverage on customers staying home.  

Creative direction

Playing with the idea of "shuffling", created visuals of different products in sliced coloured strips to entice the audience to switch up their lifestyles with DBS/POSB cards.

We are running this creative on social media platform such as Facebook and Instagram. Using music and video effects to enhance the experience!

Other creative touch points
eDMs and online banners were developed to maximise the reach of the campaign.
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