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Children are natural born explorers with desire to learn about out their surroundings as they play. Parents understand this, but are also worried for the safety of their kids. This concept is to tell parents that with GREAT Junior Protector, their kids will be covered as they play. Illustrations are added visually to mimic real-world exploration scenarios that add to the sense of adventure and wonder.


It is not uncommon to have thoughts of “what if something goes wrong” when travelling. For many, taking caution is important when moving from place to place.

Using the concept of comparisons, we use typography + simple visual in varying scenarios to show how having the right coverage can make a big difference.

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