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DBS Livefresh Card Promotion


The goal of this campaign was to drive “online spend” during the Covid-19 period and leverage on customers staying home.  

Creative Direction

Retaining the Live Fresh tone, we proposed a chill person playing games / watching movies at home while his online orders pilling up on the table. This is the lifestyle of a card member could possibly enjoy!

We are running this creative on social media platform such as Facebook and Instagram.
Using music and video effects to enhance the experience!

Other creative touch points
eDMs and online banners were developed to maximise the reach of the campaign.
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