Switch up your
online adventures
Objective
This campaign is to drive “online spend” during the Covid-19 period. Get up to 4% cashback when you shop online with selected DBS/POSB Debit Cards
Target audience
Anyone with the DBS/POSB Debit Cards
Concept/ Art Direction
Playing with the idea of "shuffling", we tell our customers about switching up their lifestyle with our DBS/POSB cards
Social Presence
We are running this creative on social media platform such as Facebook and Instagram. Using music and video effects to enhance the experience!
Other online executions
Google Discovery and external banners were developed to maximise the reach of the campaign.