6 Yishun Industrial Street 1 #04-02 NORTHVIEW BIZHUB SINGAPORE 768090 +65 9746 6789
Switch up your
online adventures
Objective
This campaign is to drive “online spend” during the Covid-19 period. Get up to 4% cashback when you shop online with selected DBS/POSB Debit Cards

Target audience
Anyone with the DBS/POSB Debit Cards 

Concept/ Art Direction
Playing with the idea of "shuffling", we tell our customers about switching up their lifestyle with our DBS/POSB cards
Social Presence
We are running this creative on social media platform such as Facebook and Instagram. Using music and video effects to enhance the experience!
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Other online executions
Google Discovery and external banners were developed to maximise the reach of the campaign.