6 Yishun Industrial Street 1 #04-02 NORTHVIEW BIZHUB SINGAPORE 768090 +65 9746 6789
DBS PayLah! Hawker
Objective
This campaign is to drive awareness of digital payment in hawker scene. 

Target audience
Basically everybody!

Concept/ Art Direction
Hawker photoshoot: From setting up the big umbrella lighting, prepping the set & talent to executing the shoot, it’s all wrapped up within 2 hours! You can say we put in laksa effort in this one.
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