Live Fresh & Chill
This campaign is to drive “online spend” during the Covid-19 period. Get an additional 5% cashback on online spend with a min. spend of S$1,000 in a calendar month.
Mainly gamers, Netflix goers and anyone that does online shopping.
Concept/ Art Direction
Retaining the Live Fresh tone, we proposed a chill person playing games / watching movies at home while his online orders pilling up on the table. This is the lifestyle of a card member could possibly enjoy!
We are running this creative on social media platform such as Facebook and Instagram. Using music and video effects to enhance the experience!
Other online executions
eDMs and online banners were developed to maximise the reach of the campaign.