6 Yishun Industrial Street 1 #04-02 NORTHVIEW BIZHUB SINGAPORE 768090 +65 9746 6789
Live Fresh & Chill
Objective
This campaign is to drive “online spend” during the Covid-19 period. Get an additional 5% cashback on online spend with a min. spend of S$1,000 in a calendar month.

Target audience
Mainly gamers, Netflix goers and anyone that does online shopping.

Concept/ Art Direction
Retaining the Live Fresh tone, we proposed a chill person playing games / watching movies at home while his online orders pilling up on the table. This is the lifestyle of a card member could possibly enjoy!
Social Presence
We are running this creative on social media platform such as Facebook and Instagram. Using music and video effects to enhance the experience!
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Other online executions
eDMs and online banners were developed  to maximise the reach of the campaign.