campaigns
DBS PAYLAH! HAWKER
Hawker photoshoot: From setting up the big umbrella lighting, prepping the set & talent to executing the shoot, it’s all wrapped up within 2 hours! You can say we put in laksa effort in this one.
LIVEFRESH AND CHILL
In view of the current Covid-19 situation, consumers are staying home and staying safe. Hence, a good time to promote online purchases via our DBS Livefresh Card!
SWITCH UP YOUR
ONLINE ADVENTURES
Playing with the idea of "shuffling", we tell our customers about switching up their lifestyle with our DBS/POSB cards!
DBS ONLINE ACCOUNT OPENING
To introduce all the great accounts at one go, we used simple 3D shapes & nice pastel colors (which is trending) to visualise the concept.
HOME LOAN
TRAVEL PROMO
Swinging from a palm tree at a tropical island with a straw hat on? That's what we call getaway! This visual is used to attract consumers to sign up for a home loan with DBS and win Singapore Airlines tickets!
POSB HOME LOAN
To shout-out on the 1% low interest rate available to everyone, the promo is placed in the middle of the neighbourhood.
BALANCE TRANSFER
With Balance Transfer, you can get instant cash in your account. Hence, the idea – stretch your money. What better way to illustrate stretching than a gymnast?
DBS THAILAND REMIT
Using the beautiful landscape of Thailand to shout-out on the S$0 fee transfers!
HOME LOAN
SAMSONITE PROMO
Did someone say holiday? Consumers can stand a chance to win a Samsonite luggage by applying for the DBS Home Loan. To seamlessly incorporate the travel promotion into the visual, travelling elements were added.
DBS PRICE MATCHER
DBS PriceMatcher offers online shopping with the lowest-price guarantee so you can say that the price is always right! Inspired by the game show The Price Is Right, we included features such as neon lights and appliances in the visual.